The Pigeon Flight #3

Author

Orma Guides
January 26, 2023

Hello Orma community!

Welcome back to your one and only lime-yellow newsletter! 😊

The year’s ahead of you – let’s make it transformative and special together. We're about to take you on a journey through some of the most incredible cities in Italy. Whether you're a city dweller, a tourist, an ex-pat, or just a temporary citizen, we want you to make a real impact while having fun discovering new places.

With our city guides you can make just that, and these are some tips on how to explore a city in a sustainable way.

Let’s say you are planning a trip to Milan 👉 download the Orma Guide App, pick Milan and browse through our 5 categories.

💤 First you might check on some sustainable accommodations in our section Stay.

 🛍️ Hungry and shopping? What a perfect combo! There are plenty of options for organic and local food, as well street market shopping and vintage stores in our section Local.

🍃Exploring some hidden green areas in Milan, discover them in the section Explore.

🎨 Thirst for history and museums, we’ve such a selection in our section Culture

💪 Want to spare some of your time to do something real for the good of the city? Browse the section called Take Action and join one of our local activities to contribute to the improvement of the city and to meet likeminded people!

Yes, it’s that easy!

We love traveling, we believe it is a vehicle for supporting the good development of our cities, for community-focused and community-led initiatives. Let’s do it the Orma way, transformative!

Other news

Aaaand…We are adding a new section: we’ll share the news that inspired us the most about travel, sustainability, city developments, and more. Let us know if you enjoy it:

Travel inspiration for unbeaten pathsFrom quieter European beach breaks to smaller cities and rural travel, fill up your bucket list. Visit

Regenerative gardening and its advantagesWhat is it and why is it good for the planet. Read

Why we need new stories on climateClimate change has a marketing problem — it needs better storytelling. An uplifting and important read. Read

Bang bang cauliflowerTry a veggie twist on bang bang chicken and replace the meat with cauliflower florets. Make 

Sharing is caring and has power 💘

If you enjoyed this email, please forward it on. 🙌 

Orma is a startup that offers urban guides on how to explore and regenerate the cities that host us. The basic assumption is to leave the world a little better than we found it. What better way to do this than on each of our travels?

Download for free the Orma Guides App from iOS or GooglePlay

All our activities are designed or vetted by us — and they're based on real experiences from our own lives as well as feedback from other people (like yourself!) who have been on similar journeys before us. It's so important for us that every activity feels like an authentic experience to transform a little bit of you and the city.

ORMA is a growing community of travelers, who actively contribute to the cities they are visiting by leaving a positive impact. To us, each travel experience is a vehicle for supporting community-focused and community-led initiatives and solutions. In this way, tourism supports transformative cities development.